Fussy Babies

Dr Megan Rossi offering a pack of SMART STRAINS for fussy babies to you
Mother soothing baby with colic
SMART STRAINS for fussy babies drops being poured onto a teaspoon

How SMART STRAINS® works

Specifically designed with the science in mind

  • The Right Strain

    Bifidobacterium lactis BB-12® is recommended* by the World Gastroenterology Organisation Guidelines on Probiotics and leading Paediatric guidelines, for fussy babies.

  • The Right Time

    Safe to use from birth to 12 months and beyond. Give once daily, for a minimum of 21 days.

  • The Right Way

    Directions: Shake to wake, for at least 10 seconds. Turn bottle upside down to dispense drops onto a spoon, into liquid, or directly onto baby’s tongue.
    Dosage: 6 drops per day. Provides the recommended* 1 billion live BB-12® + 10μg vitamin D3

Read the Science

We're not like other live bacteria products. Here's why.

    SMART STRAINS[sup]®[/sup] for Fussy Babies

    Backed by leading paediatric guidelines on probiotics
    Exact strain and dose as recommended by the World Gastroenterology Organisation (WGO), for fussy babies
    Formulated by a leading scientist (and mum) with an award-winning PhD in probiotics
    Contains 100% of the daily reference intake of vitamin D[sub]3[/sub] for babies recommended by the NHS to support the immune system
    Safe from birth
    No added sugars, sweeteners, emulsifiers, bulking agents, flavours or preservatives

    Leading Baby Probiotic Brand

    Backed by leading paediatric guidelines on probiotics
    Exact strain and dose as recommended by the World Gastroenterology Organisation (WGO), for fussy babies
    Formulated by a leading scientist (and mum) with an award-winning PhD in probiotics
    Contains 100% of the daily reference intake of vitamin D[sub]3[/sub] for babies recommended by the NHS to support the immune system
    Safe from birth
    No added sugars, sweeteners, emulsifiers, bulking agents, flavours or preservatives

70

%

of regular users of live bacterial supplements find it difficult to choose the right supplement

60

%

of people do not check the specific bacterial strains they are buying

51

%

are unaware that different probiotic strains treat different conditions

We’re Credible.

We’re Trusted.

We’re Trailblazers.

If you’re confused about live bacterial supplements, you’re not alone. That’s where SMART STRAINS® steps in. We’re here to the bring clarity and education.[sup]1[/sup]

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The Right Strain

The Right Time

The Right Way

Dr Megan Rossi The Gut Health Doctor

Formulated by Dr Megan Rossi The Gut Health Doctor®

The Gut Health Doctor®, Dr. Megan Rossi (PhD, RD) is a leading dietitian, nutritionist, and gut health authority with an award-winning PhD in probiotics. With SMART STRAINS®, she is revolutionising how people take live bacteria to care for them and their families, one strain at a time.

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Our range of clinically-proven formulations are targeted at specific everyday needs that affect every member of the family. From immune support to fussy babies, our range provides the right strain, at the right time, in the right way to care for you and your family.

References

1. Data on File. January 2025. Opinium Research - Independent Survey of 2000 people reflective of the UK population